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Prepare an email campaign

Email work starts with the audience and purpose. Agree the sender, intended recipients, lawful basis for contact, subject, message and desired action. Use the client's approved list and sending system; do not treat a collection of public email addresses as an approved campaign audience.

Review the complete message​

  • Confirm names, dates, offers, links and any exclusions.
  • Review the sender and reply destination.
  • Check the required unsubscribe and identification arrangements in the sending system.
  • Send an authorised internal test where the engagement includes one.
  • Approve the final recipient selection and content before sending.

NRS's report-delivery email is a specific workflow. It is not proof of a general bulk email campaign engine or a universal consent check. Campaign tooling and delivery responsibilities are agreed in the engagement.

After sending, distinguish the provider's acceptance from delivery, opens and a business result. For a report to an existing client, follow report email delivery. Do not include patient information in a marketing brief or support screenshot.