The Marketing Audit
A full health check on your marketing — what it covers and how to read it
A marketing audit is like a check-up for your business's marketing. Type /audit in the chat and your Director will assemble a team of six specialist agents to review your brand from every angle. It takes a few minutes, but you get a thorough, honest assessment.
What the six departments check
Each department focuses on a different area:
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Competitor Intelligence — who your competitors are, what they are doing well, and where you can beat them.
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SEO & Search — how easy it is to find you on Google and AI search engines, and what keywords to target.
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Content & Copy — the quality and consistency of your existing content across all channels.
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Analytics & Reporting — what your numbers say about traffic, engagement, and conversions.
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Compliance — whether your marketing meets AHPRA, TGA, and consumer law requirements.
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Web & Conversion — how well your website turns visitors into customers.
How to read your audit
Each department gives you a RAG rating — Red (needs urgent attention), Amber (room for improvement), or Green (looking good). Start with the reds. The Director will also give you a summary at the top with the three most important things to fix first.
Tip: You do not need to fix everything at once. Ask your Director "What should I tackle first?" and it will prioritise based on what will have the biggest impact.
Running regular audits
We recommend running an audit once a month, or after any major change to your business (new website, new product, rebranding). Your Director will remember your previous audits and tell you what has improved or gotten worse.
Tags: audit, marketing audit, health check, review, rag, departments, slash command