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Review health advertising in context

Start by identifying what the material promotes: a regulated health service, a therapeutic good, both, or something else. Record who will see it and where it will appear. A clinic page, a public social post and private individual care are different contexts.

The NRS review process​

  1. Keep the exact wording, source URL, observation date and relevant image or video.
  2. Read the whole message, including headings, qualifications, booking prompts and linked pages.
  3. Open the relevant primary guidance and check its current version.
  4. Explain why the rule may apply to this specific material. Separate an observed quote from your interpretation.
  5. Have the responsible person decide the change or further advice required.
  6. Review the revised complete work before release.

NRS's automated screen can miss an issue or flag acceptable context. A negated claim, a quotation and a promotional assertion should not be treated identically. A disclaimer does not by itself substantiate the underlying claim.

Abe may supply generic rule context, but that is not confirmation of a client-specific finding. Healthcare report findings require human review even after retrieval; unreviewed findings stay held. A low scan score is not a legal verdict, and a high score is not clearance.

Use Ahpra's requirements for regulated service advertising and TGA's prescription guidance where medicine promotion is involved. Image-only claims and uncollected pages can fall outside a text scan. Source review: 8 September 2026.