Brief an AI-assisted video

AI-assisted video is a production task to agree with NRS. The current desk does not promise the old one-command avatar generator or an automatic finished video for every request.

Prepare a brief with the audience, message, platform, duration and approved facts. Decide whether the video uses real footage, graphics, a voiceover or a synthetic presenter. Identify the assets and permissions required.

Review in stages

Approve the script before production, then review the actual video. Check spoken wording, captions, imagery, music rights and any implication that a synthetic person is a real customer or clinician.

A correct script does not guarantee the generated visual is correct. Product appearance, logos and treatment imagery need a separate check. Health promotional content must go through the responsible human reviewer.

Agree the tool, cost and deliverable in the engagement. Once a usable file exists, upload and repurpose it through the same media, draft and approval process as other content.