Keep useful creative references

Bring examples that show what you mean: a clear layout, a readable caption, an effective product photograph or a helpful explanation. Record the source link and a short note about the specific quality you want to learn from.

Keep those references in the project location agreed with NRS. The old conversational Inspiration Library and Emulation Wishlist are not established current desk features, so do not assume saying “save this” creates a maintained collection.

Make references usable

Separate the style you like from facts belonging to the source business. An example's price, credentials, outcome claim or customer endorsement is not yours to reuse. Check rights before copying text, imagery or distinctive branding.

When briefing a new asset, link the relevant examples and describe the intended difference. Review the draft against your own brand kit and source facts.

For a competitor review, use dated public evidence. A creative reference is not proof that a campaign performed well or that its claims are appropriate for your business.