Landing Page Copy
Write page copy that turns visitors into customers
A landing page is any page on your website designed to get visitors to take a specific action — book a consultation, buy a product, sign up for a free trial. Your Director writes persuasive landing page copy that is designed to convert (that means turning visitors into customers).
How to ask
Use shortcuts or describe what you need:
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/pagecopy — write copy for a full landing page
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/hero — write just the hero section (the big headline and opening text visitors see first)
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Or just say "Write landing page copy for our new weight loss program"
Tip: Mention the specific action you want visitors to take. "Book a free consultation", "Download the guide", or "Start a free trial" all lead to very different page structures.
What you get back
A complete landing page structure including:
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Hero section — a headline, subheadline, and call-to-action button text
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Problem section — describing the challenge your audience faces
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Solution section — how your product or service solves it
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Benefits and features — what makes you different
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Social proof — where to place testimonials or trust signals
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Final call to action — the closing push
Conversion best practices
The website specialist applies proven strategies to maximise conversions. This includes clear headlines, benefit-focused language, strong calls to action, and removing anything that might distract visitors from taking action. You do not need to know the technical details — the agency handles it.
Healthcare landing pages
If your business is in healthcare, landing page copy is automatically reviewed for compliance. Testimonials, before-and-after claims, and certain promotional language may be flagged and adjusted to meet AHPRA and TGA requirements.
Tags: landing page, copy, website, conversion, hero, cro, sales page, headline