Brief a landing page

A landing page is a focused website project. Start with the visitor, the problem being solved and the action you want them to take. Identify where that action goes: a real enquiry form, booking flow, checkout or information page.

What to supply

Provide approved business details, service scope, prices and conditions, brand assets, source evidence and examples of the desired style. Explain who owns the website and who will maintain the page after delivery.

Review copy and design together. A clear headline is not enough if the booking link is wrong or the offer changes halfway through the form. Check mobile layout, accessibility, form confirmation, error handling and the final destination.

For health services, do not introduce clinical success stories, medicine promotion or outcome promises as generic persuasion techniques. Route the complete page and imagery through health review.

NRS can scope copy, design and implementation through the service catalogue. An approved draft is separate from deployment and a tested live customer journey.