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Write a Blog Article

Get SEO-optimised articles that help people find your business online

Blog articles are one of the best ways to get found on Google. Your Director writes full-length articles optimised for search engines (SEO means "search engine optimisation" — basically, making sure Google shows your article to the right people).

How to ask

Use the /blog shortcut or just describe what you want:

  1. Type /blog followed by your topic — for example, /blog 5 benefits of telehealth for busy parents

  2. For extra search optimisation, use /seoblog — this tells the SEO specialist to get involved

  3. Or just say "Write a blog post about how to choose the right moisturiser for dry skin"

Tip: If you have a specific keyword you want to rank for on Google, mention it. For example: "Write a blog targeting the keyword 'best weight loss clinic Melbourne'".

What you get back

A complete, ready-to-publish article including:

  1. A compelling headline designed to get clicks

  2. A meta description (the short summary that appears in Google search results)

  3. Well-structured headings and subheadings

  4. Engaging body content written in your brand voice

  5. A call to action at the end (such as "Book a consultation" or "Shop now")

Compliance checking

If your business is in healthcare, every blog article is automatically checked against AHPRA and TGA advertising rules before it is saved. The compliance specialist flags anything that could be problematic — such as testimonials, before-and-after claims, or unsupported health claims.

Warning: Australian health businesses face fines of up to $120,000 per advertising offence. The compliance check helps protect you, but always review the final content yourself.

After it is written

Use the action buttons below the article to save it to your content library, email it to yourself, or export it as a PDF. If you want changes, just tell your Director — "Make the introduction shorter" or "Add a section about pricing".


Tags: blog, article, seo, search, google, write, content, keyword, meta, compliance